BrightonCorgi Posted Wednesday at 02:47 PM Share Posted Wednesday at 02:47 PM My family has owned Jaguar cars for 40+ years. I had been a fan of the "pipe and slippers" connotation of the marque. The last decade hasn't been so good for Jaguar. They tried going downstream with XE and dipped their toes with EV's. Neither panned out so well. They have been putting in significant testing into autonomous driving and they say their future is with Bentley competing EV's. They currently sell only one new model F Pace and are soon to release their new EV's at some point. Now, they have released their new branding. What is your take? I don't see any of the models used as ones that would ever buy a Jaguar. Maybe I am just old and out of touch? I still longing for a Vanden Plas with lots of chrome and wood. 1 3 1 Link to comment Share on other sites More sharing options...
Popular Post gormag38 Posted Wednesday at 03:21 PM Popular Post Share Posted Wednesday at 03:21 PM My first thought was resounding.....'eww'. 😆 Reminds me a dumb ass perfume commercial. Like in Zoolander. 4 3 Link to comment Share on other sites More sharing options...
JY0 Posted Wednesday at 03:49 PM Share Posted Wednesday at 03:49 PM Time will tell. Porsche is backtracking from it's EV plans, deciding to offer a carbon burner for the Taycan. Link to comment Share on other sites More sharing options...
99call Posted Wednesday at 04:39 PM Share Posted Wednesday at 04:39 PM 5 hours ago, BrightonCorgi said: Maybe I am just old and out of touch? 55 to 65 years ago. Twiggy in her Dad's suit. Mick in his Nans nightdress, and David in...not sure. The hey day of Jaguar was much more curious and original than modern day. What's actually standout about this advert, it how lazily it's rehashed stuff from Vivienne Westwood, Grace Jones, Bowie, Jean Paul Gaultier. They say 'Copy Nothing"...they've copied everything. For what it's worth, the new badge is what I find most offensive...it's awful. 3 Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 05:00 PM Author Share Posted Wednesday at 05:00 PM 3 hours ago, 99call said: For what it's worth, the new badge is what I find most offensive...it's awful. You and me both. I am not so fond of the leaper on back of the cars, but the growler must be maintained! 3 1 Link to comment Share on other sites More sharing options...
99call Posted Wednesday at 05:04 PM Share Posted Wednesday at 05:04 PM 3 hours ago, BrightonCorgi said: but the growler must be maintained! Haha...'Growler' means something rather rude in the UK...and yes it must be maintained! 1 1 Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 05:04 PM Author Share Posted Wednesday at 05:04 PM Half of the models in these ads there could be a Vegas line on their gender. It's not working for me. If Jaguar wants to be an aspirational brand, there is nothing those ads I want to aspire to. 1 Link to comment Share on other sites More sharing options...
99call Posted Wednesday at 05:13 PM Share Posted Wednesday at 05:13 PM 3 hours ago, BrightonCorgi said: Half of the models in these ads there could be a Vegas line on their gender. It's not working for me. If Jaguar wants to be an aspirational brand, there is nothing those ads I want to aspire to. I don't think this ad is intended for you, but frankly and without wanting to offend, it could be intended to get reposted by someone like you. Any publicity is good publicity, and maybe it's just intended, like everything (sadly) these days...to get hits, get arguments generated, and get everywhere. Who knows? Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 05:20 PM Author Share Posted Wednesday at 05:20 PM 3 hours ago, 99call said: I don't think this ad is intended for you, but frankly and without wanting to offend, it could be intended to get reposted by someone like you. Any publicity is good publicity, and maybe it's just intended, like everything (sadly) these days...to get hits, get arguments generated, and get everywhere. Who knows? Each new model will have its own pronouns. 2 Link to comment Share on other sites More sharing options...
99call Posted Wednesday at 05:26 PM Share Posted Wednesday at 05:26 PM 2 hours ago, BrightonCorgi said: Each new model will have its own pronouns. Hate to break it to you but large ship's have been "she's" for generations...you must be livid. 2 Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 05:29 PM Author Share Posted Wednesday at 05:29 PM 2 hours ago, 99call said: Hate to break it to you but large ship's have been "she's" for generations...you must be livid. Jaguar is going beyond he or she. Like using something from wingdings. Link to comment Share on other sites More sharing options...
foursite12 Posted Wednesday at 06:42 PM Share Posted Wednesday at 06:42 PM Quirkiness and challenging stereotypes seem the antithesis of Jaguar; a re-branding indeed. Still, I don't feel boldness here; instead, faint odors of desperation and empty mimicry linger. Marketing is a dark science but at some point one would think that a photo of a Jaguar on the road would be part of the campaign. Or would that violate UK truth-in-advertising law? 1 Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 06:50 PM Author Share Posted Wednesday at 06:50 PM To put it into its full context, here is the official video promo Link to comment Share on other sites More sharing options...
riderpride Posted Wednesday at 07:42 PM Share Posted Wednesday at 07:42 PM Must be getting old, I remember when companies would actually advertise a product. If I didn't know what Jaguar did, I certainly wouldn't after watching that. It just looks short-sighted and desperate for attention. It makes as much sense as a conversation with Brick. 2 Link to comment Share on other sites More sharing options...
CaptainQuintero Posted Wednesday at 08:21 PM Share Posted Wednesday at 08:21 PM Judging from their sales I'm guessing it's getting into "last throw of the dice" territory and they felt like this is their best shot to go in a completely new direction. It might have worked better if they had a new fleet of cars to launch at the same time. It will be interesting to see what they actually do with designs on their new cars, if it's same old same old then it feels like a swing and a miss. 1 Link to comment Share on other sites More sharing options...
Chibearsv Posted Wednesday at 08:34 PM Share Posted Wednesday at 08:34 PM Does Jaguar also provide the broomstick to shove up your ass when you buy one of their cars now? It looks like that must be standard equipment for that bunch. They don't look like the least bit of fun to hang out with. Link to comment Share on other sites More sharing options...
VeguerosMAN Posted Wednesday at 08:39 PM Share Posted Wednesday at 08:39 PM The entire marketing team should be gone for releasing that nasty full woke ads. Jaguar is the first legacy auto that will become BLOCKBUSTER imo. 1 Link to comment Share on other sites More sharing options...
Domsday Posted Wednesday at 08:40 PM Share Posted Wednesday at 08:40 PM Last Jag I owned was a 2008 XK, fabulous car, only sold it 3 yrs ago. Am really not a fan of the new logo! Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
BrightonCorgi Posted Wednesday at 08:54 PM Author Share Posted Wednesday at 08:54 PM 10 minutes ago, Domsday said: Last Jag I owned was a 2008 XK, fabulous car, only sold it 3 yrs ago. Am really not a fan of the new logo! I had a 2007 XK. The new XJ is supposed to be really something. I am amazed how well they've done keeping it under wraps. I don't like their idea of competing against Bentley. What if you don't have "new Bentley budget"? Does that mean there's nothing made in UK for you? Nothing to compete against the S Class or 7 Series? Link to comment Share on other sites More sharing options...
GVan Posted Wednesday at 09:55 PM Share Posted Wednesday at 09:55 PM No car in the commercial???? Wow, I don't get it either. If you're going with the young, hip vibe show me a car that lends itself to that genre. The only thing that gets you to pay a premium for a car is its style, fun to drive performance, comfort, reliability, brand recognition, and finally a personal value judgment that the car represents your tastes. I'm not sure what "taste" the above commercial is trying to sell. 1 Link to comment Share on other sites More sharing options...
PirelliCndms Posted Wednesday at 10:15 PM Share Posted Wednesday at 10:15 PM This whole thing just reeks of cringe. Bad take on the new logo, wrong customer base. Subaru owners don't buy jags. 2 Link to comment Share on other sites More sharing options...
GP012 Posted Wednesday at 11:37 PM Share Posted Wednesday at 11:37 PM The design of the capital G and U bother me when compared to the lower case j, a, a, & r letters. The G & U design is an obvious miss when they were trying to achieve a palindrome effect on the wordmark. Although, the U could go both ways (upper or lower case) so what they did there... I see it. 1 Link to comment Share on other sites More sharing options...
Popular Post El Presidente Posted Thursday at 01:11 AM Popular Post Share Posted Thursday at 01:11 AM ...Nice review of the ad 4 2 Link to comment Share on other sites More sharing options...
westg Posted Thursday at 01:20 AM Share Posted Thursday at 01:20 AM On 11/21/2024 at 3:39 AM, 99call said: 55 to 65 years ago. Twiggy in her Dad's suit. Mick in his Nans nightdress, and David in...not sure. The hey day of Jaguar was much more curious and original than modern day. What's actually standout about this advert, it how lazily it's rehashed stuff from Vivienne Westwood, Grace Jones, Bowie, Jean Paul Gaultier. They say 'Copy Nothing"...they've copied everything. For what it's worth, the new badge is what I find most offensive...it's awful. Bloody awful. Looks as though it's fallen off a bag or belongs on the top of a pair of woman's shoes. What is with all this unoriginal advertising 🤔 1 Link to comment Share on other sites More sharing options...
Li Bai Posted Thursday at 08:14 AM Share Posted Thursday at 08:14 AM 8 hours ago, El Presidente said: ...Nice review of the ad Ouch, she took no prisoners 🤣🤣😂 It's sad to see (not the review, the ad). Link to comment Share on other sites More sharing options...
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