Marketing: Bourbon takes a shot.

[El Presidente]

I am a lover of marketing angles as you know. This one is out there. 

 

 

Henry Deringer was an accomplished gunsmith, known for his pocketable handgun The Philadelphia Derringer which was used in the assassination of President Abraham Lincoln. This gift set offers two replicas of the infamous handgun, here filled with small batch bourbon — 200ml each — instead of gunpowder and lead. Made from a mash bill of 70% Kentucky corn, 26% rye, and 4% malted barley, the smooth whiskey is best enjoyed from the included Glencairn-style glasses.

 

 

[99call]

It's a shame 4yr olds can't drink, they can't serve their market audience.

[Chibearsv]

15 hours ago, 99call said:

It's a shame 4yr olds can't drink, they can't serve their market audience.

My father has one of these if you like toys. 😁 I think it’s still full too.  
 

[Nevrknow]

If that's the same swill as in the "handle" bottle, hard pass. Total drain pour.

[Li Bai]

As a European, some things are going on in the US that are FAR beyond my understanding 😅😅😅

[Lamboinee]

New US gun control measures are state-of-the-art.

[BG318]

[Chitmo]

This is almost as silly as aging at sea, what a dumb gimmick!

[Namisgr11]

Bourbon has been offered in various commemorative bottles for a long time now.  But this is the first to apparently commemorate the assassination of one of the greatest American presidents and heroes in our nation's history.

This seems more fitting as a marketing tool:

[Chris P. Bacon]

On 7/11/2024 at 3:46 PM, Li Bai said:

As a European, some things are going on in the US that are FAR beyond my understanding 😅😅😅

Mine as well...and I live in the US!

[riderpride]

Yeah - that's a groaner. 

'Dude let's take a shot of something resembling a gun that shot Lincoln. Get it - shot' 

🤢

Cheers