Cigar Marketing: Deflation. The cigar that dropped 99% in price over 4 years

[El Presidente]

There is something about Gurkha marketing that just makes me smile 

can anyone find one cheaper than $800?

 

1999

https://medium.com/traveling-through-history/the-most-expensive-cigar-in-the-world-at-1-000-000-6486cd0d483a

With a seven-figure price this product of Gurkha cigars sets the standard for extravagent smokes. The tobacco that is used in this cigar is infused with Remy Martin’s Black Pearl Louis XIII cognac (which costs $165,000 per bottle). From there, master rollers are employed to roll the cigars, though they wear a blindfold so as to not have any distractions from creating a perfect smoke. The rolls themselves use ultra-rare stuffing that can only be found in the Himalayas of Nepal. As if that was not enough, the filler itself has been watered only by crystal clear Fiji water. The final product is wrapped in gold leaf wrapper and studded with 5 carats of cigars. If you are so lucky to be gifted this cigar (assuming you don’t have $1,000,000 lying around to be spent on one) then it will be personally delivered to you by a messenger wearing white gloves.

2024

https://www.tennessean.com/story/money/2024/01/08/nashville-bars-single-malt-cigar-bar-open-soon/72047742007/

 

 

There will be cheaper cigars, costing anywhere between $5 and $100. But selling the fancy ones is what Ritesh Patel dreams about.

You will be able to smoke a Gurkha Royal Courtesan cigar with its Himalayan tobacco, infused with Remy Martin Black Louis XII cognac and hydrated by water from Fiji.

And it will cost you $800.

[rcarlson]

Lol. 

[usleepicreep]

Imagine how many good cigars you can buy with that $800 instead.


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[MrBirdman]

The blindfold thing gets me every time. 🤣. 

[jazzboypro]

On 1/9/2024 at 2:29 PM, usleepicreep said:

Imagine how many good cigars you can buy with that $800 instead.

Not that many if it's Cuban cigars lol

[BrightonCorgi]

I'm curious how well it sold.  As dumb as it sounds as a cigar; it could yield them a tidy profit.

[SCgarman]

Gurkha is the laughing stock of the cigar world. Unbeknownst to them, my wife and daughter bought me a Gurkha sampler pack for a Christmas present. I ended up returning them to the store where they were bought and trading for four nice Churchill sized Padron 1964's

[Fugu]

Given the value development of gold that’s a vast underperformance. 😂