Cigar Marketing: Good concept, well executed.

[El Presidente]

This is from a press release...but I get to see industry press releases a few times a day. This one stood out. 

Nicely executed 

 

6

 

Black Label Trading Company releases The Black Album: A Limited-Edition Anthology of cigars, to select retailers. The Black Album cigars are hand crafted at Fabrica Oveja Negra in Esteli, Nicaragua.

“With 2023 being our 10-year anniversary, we really wanted to close it out with a bang. I’ve had this idea of a “greatest hits” release for a while and I think this is the perfect occasion to release it. The Black Album is a curated selection of limited releases spanning from 2013 to the present. Each cigar represents a defining moment in our brand’s history and helped build our brand into what it is today. I’m very excited for them to be available all together for the first time,” said James Brown, creator of Black Label Trading Co. and partner at Fabrica Oveja Negra.

The Black Album Anthology begins shipping next week to retailers.
Country of Origin: Nicaragua
Black Album Anthology – Curated Box (24 count)
Bishops Blend – 7×42, 5×48
Deliverance Nocturne – 5×56
La Madonna Negra – 4.5×48
Last Rites Viaticum – 6×48
Memento Mori – 5×50
Morphine – 7.25×42, 5×42
Royalty Black – 5×54
Super Deluxe – 4.5×4866

[BrightonCorgi]

Well done!

[BrightonCorgi]

Not familiar with their cigars.  How are they in general?

[Kevin48438]

I’ve tried 3 or 4 of the brand. I’d say they were average overall.  Probably why I’ve only tried a few.  But that box is pretty sweet.  I may try to get one.  Maybe find a real winner or 2.  

This marketing does work.

[B44]

They make great cigars. Different, but great. 

[Çnote]

19 hours ago, BrightonCorgi said:

Not familiar with their cigars.  How are they in general?

I've smoked most of the blends due to marketing and recommendations from tobacconists. They are in general full flavor with lots of transitions. Lots of intricate barberpoles. They are not mild or smooth, they are kinda challenging overall. If you smoke a ton of NC, these will be different, which is pretty much what they are going for. That being said, I rarely re-buy them, and I have yet to buy a box.

Great marketing tho. Check out 'The Hive' collection.

[Lamboinee]

On 11/16/2023 at 2:45 PM, El Presidente said:

This one stood out

If you had to choose one feature about the presentation that stood out the most, what would that one feature be?

 

[El Presidente]

Single shot Imagery promoting brand history/brand culture