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Posted

if anyone gets to try this, please post some thoughts. 

it raises another interesting thought. of all of the celebrity wines and spirits, any favourites? are they all just fodder for idiots or some serious stuff? 

 

BOB DYLAN UNVEILS HEAVEN’S DOOR WHISKEY BRAND

30th April, 2018 by Lauren Eads

Legendary singer songwriter Bob Dylan has launched his own brand of Tennessee whiskey called Heaven’s Door, named after his 1973 hit that was later famously covered by Guns n’ Roses in 1987.

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The 76-year-old singer and Nobel laureate has teamed up with liquor entrepreneur Marc Bushala, who is also the co-founder and CEO of Kentucky Straight Bourbon “Angel’s Envy”, to release his own line of whiskies, set to be released in May.

The new company has been named Heaven’s Door Spirits, a reference to Dylan’s 1973 song Knocking on Heaven’s Door, and will produce a Bourbon, double barrel whiskey and a straight rye whiskey at a distillery house inside a deconsecrated church in Tennessee.

According to the Heaven’s Door website, the whiskies will be “finished in oak barrels from Vosges, France, air-dried for 3 years”, and each bottle will feature Dylan’s distinctive welded iron gates created in his metalworking studio – Black Buffalo Ironworks.

“You don’t always find inspiration,” the singer said in a release announcing the venture. “Sometimes it finds you. We wanted to create a collection of American whiskeys that would each tell a story.”

The partnership came about after Bushala noticed that Dylan has filed a trademark application of “bootleg whiskey”, and contacted the singer to make his pitch, and the rest soon followed.

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Speaking to The Guardian, Bushala defended the singer against claims that the move amounted to “selling out”, with some branding the project a “vanity project”.

“[Dylan] didn’t sell out. This is his brand, and it’s his idea”, said Bushala. “We just helped him do what he wanted to do. Bob does not want to be face man of the brand and he does not want the packaging to scream ‘Dylan.'”

Dylan’s signature will appear on the reverse of the label, meaning it will only become visible once it’s been opened.

“He was willing to do that, but he’s not going to appearances or bottle signings. He didn’t even pick up his Nobel prize, so he’s not going to go out touting this.

“And that’s great because it’s authentic for Dylan and authentic for the brand.”

Dylan collected his Nobel Prize for Literature in April last year, having famously failed to pick up the prestigious medal and diploma at a ceremony in Sweden in December 2016.

The spirits will first be available in Tennessee, Florida, California, Illinois, New York and Texas from May, with a wider rollout set to follow.

Posted

Yea I saw this the other day.  Interesting.  Sounds like he is getting into something he enjoys.  But at three yards a bottle?  Sigh....

Posted

I am a HUGE Dylan fan and I love good Kentucky bourbon.  Tennessee whiskey not so much.  If I were forced to speculate I'd guess that this product sells about as well as Dylan's albums from the mid-80s.  :lol:  

Posted

I’m a Dylan fan and an Angel’s Envy fan, but these kind of joint ventures always make me skeptical. We shall see!


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Posted
1 hour ago, Doctorossi said:

You might want to adjust the thread title, Ken; some of the hardcore may stare daggers at you for referring to a Tennessee whiskey as a bourbon.

yes, as soon as i did it, i realised. but then i thought bob's bourbon sounded better than bob's tennessee whiskey, even if not as accurate as one may wish. 

apols to anyone who may be miffed. 

  • Like 1
Posted
yes, as soon as i did it, i realised. but then i thought bob's bourbon sounded better than bob's tennessee whiskey, even if not as accurate as one may wish. 
apols to anyone who may be miffed. 

Technically Bourbon can be made outside of Kentucky. It can be made anywhere in the US and has requirements around the mash ratio, proof, aged in new charred oak barrels.

Bob has a bourbon a double barreled whiskey and a rye. Cheers!


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Posted
8 minutes ago, FatherOfPugs said:

So yeah, you could have a Tennessee bourbon.

You could certainly have a Tennessee bourbon. However, "Tennessee whiskey" is also it's own category and, by the definition of its processes, it necessarily excludes bourbon.

Thus, a "Tennessee bourbon" would be a whiskey from Tennessee, but it would not be a Tennessee whiskey.  :D

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