How Subjective is Taste


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Short article on NPR about subjectivity of taste. The experiment was with whiskey but there's no reason this wouldn't apply to wine, cigars or that "fantastic" 3 euro bottle of manzanilla bought in Jerez on holiday! :)

http://www.npr.org/blogs/thesalt/2013/10/13/233112981/when-sipping-whiskey-atmosphere-is-everything?utm_content=socialflow&utm_campaign=nprfacebook&utm_source=npr&utm_medium=facebook

It's something that has been discussed before, that there is no strict objective flavour we can consistently recognise from a single source, especially with something as nuanced or difficult to pin down as the finish on a whiskey, wine or cigar. There are other influences.

More on it here.

http://www.flavourjournal.com/content/2/1/23

Next time a RASS tastes like a PSD4 or a Dip. No. 2 tastes like an Upmann, it's possibly not the cigar.

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I think we all agree that taste is a combination of flavor and aroma.

Of course whisky will taste different in these three environments,or a cigar,or a slice of pound cake.

Although I can only imagine where I would encounter "red lights, high pitched tinkling sounds and a sweet smell permeating the room"...

Oh wait..........

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I think we all agree that taste is a combination of flavor and aroma.

Of course whisky will taste different in these three environments,or a cigar,or a slice of pound cake.

Although I can only imagine where I would encounter "red lights, high pitched tinkling sounds and a sweet smell permeating the room"...

Oh wait..........

You were there too? lookaround.gif

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