Habanos Marketing and poor selling smokes

[Matt Day]

Does anyone else think instead of deleting cigars because they are poor selling (however good they maybe) is used far too often by Habanos? And rather than replacing these cigars with new ones a relaunch or promotion of these smokes should be attempted first? As I feel many people don’t try cigars like diplomaticos no4 as they are just under the radar or are just not available as I reckon that if these cigars were pushed harder at times they would sell better and not need to be deleted.

[Colt45]

I'm not big on marketing hype (please stop double banding Mag 46s, etc:-).

In my mind, the easiest way to keep these cigars alive would be to produce fewer - just enough to keep up with what demand there is.

Or - do limited runs and release them once a year, or twice a year, etc.

[swbell20061]

I'm not big on marketing hype (please stop double banding Mag 46s, etc:-).

In my mind, the easiest way to keep these cigars alive would be to produce fewer - just enough to keep up with what demand there is.

Or - do limited runs and release them once a year, or twice a year, etc.

Well we have to keep in mind that at the end of the day they have to make money... If the cigars arent selling well now, and never really have sold well... Then why keep pushing them?

[Matt Day]

Well we have to keep in mind that at the end of the day they have to make money... If the cigars arent selling well now, and never really have sold well... Then why keep pushing them?

what iam trying to say just as an example here thta if the diop4 was relaunched with all the hype thta the monte opens were thta it would probly sell just as well as it would have been brought into the limelight thtas were i think habanos is argubly letting some of its products down as iot is done this way with other prdoucts coca cola comes to mind

[Colt45]

Well we have to keep in mind that at the end of the day they have to make money... If the cigars arent selling well now, and never really have sold well... Then why keep pushing them?

I agree - it's their company and they'll do what they feel best. But I'm not really looking at "pushing them" so to speak. For example, I just don't think it

would be that difficult to consult with their global distributors and find out how many boxes of a cigar they could move - let's say the Partagas Serie du

Connaisseur N0.2. Maybe world wide they get takers for fifty boxes or so - how much tobacco and time is 1250 cigars?

Globals talk to the regionals who talk to the locals - 1250 cigars sold. Not a lot perhaps, but better than zero.

[stogieokie]

I just don't get some of the violas that they kill. SLRPC's have recently become a favorite and now they're next to impossible to find since they made it on the D-list. Any sources who have them have jacked the prices up, and I have to assume that the reasonable sources won't be getting any more.

[OZCUBAN]

I'm not big on marketing hype (please stop double banding Mag 46s, etc:-).

In my mind, the easiest way to keep these cigars alive would be to produce fewer - just enough to keep up with what demand there is.

Or - do limited runs and release them once a year, or twice a year, etc.

EXACTLY

[El Presidente]

It akes Three-4 years to make a cigar.

HSA doesn't particularly want them to hang around for anothe 3-4 years on the shelf. Neither do retailers.

How many global retailers actually sold volume of the Partagas Serie connaisseur line.....maybe 8 retailers max and that is over 200 boxes each in a year. SLR PC would be less than that.

We always sold plenty of the Connie 1/2/3/ and I love the cigars personally. I am quite sure they will be brought back in the future if we can solve the issue of increasing sales to achieve minimum volume required.

[mm12]

It akes Three-4 years to make a cigar.

HSA doesn't particularly want them to hang around for anothe 3-4 years on the shelf. Neither do retailers.

How many global retailers actually sold volume of the Partagas Serie connaisseur line.....maybe 8 retailers max and that is over 200 boxes each in a year. SLR PC would be less than that.

We always sold plenty of the Connie 1/2/3/ and I love the cigars personally. I am quite sure they will be brought back in the future if we can solve the issue of increasing sales to achieve minimum volume required.

It seems like there should be a fair amount of other cigars that are just as bad (or worse) sales-wise.

How many boxes of Quai D'Orsay Imperiales get sold annually? What about Cuaba Diademas or Generosos? Or San Cristobal Murallos?

It seems to me that in choosing which poor-selling cigars to delete, HSA has made some pretty bad choices. The fact that San Cristobal and Cuaba each have like 7 sizes and all kinds of classic cigars are getting deleted makes me think that there is some kind of bias in favor the newer poor-selling lines.