I think it is a reflection of our society; bigger must be better. If it is more expensive, then it has to be better. Much the same with instant gratification. No one is willing to wait for anything anymore; we must have it now, today or better yet... yesterday.
As long as people enjoy those large cigars, then there is nothing wrong with it, IMO. It is when people feel they must have it, because Joe Plumber has it, that is where I have a problem with it. And from a business POV, how can you get mad at companies that are in the business to make money? I just wish they would spend some of the profits and keep they old thing gauge cigars in stock.