I dunno, man. As is said, Gurkha probably has a 95 point cigar hidden out there somewhere, but that doesn't change the fact that we have a pretty good reason to avoid a cigar purely because it comes from them.
Maybe when you're spending 95% of your time reviewing cigars that all come from Havana, I can see how it makes sense to not review the brand. But it's way more useful to understand what a brand is trying to do over understanding what one of their blends did.
I haven't smoked every Illusione, but I've got enough understanding of what Dion's goal is make a decision about what I smoke if presented by something of his against something from Pete Johnson or Padron. Whereas I've smoked 5 or so Andalusian Bulls, I understand what that cigar is about, but I have no experience to speak of with the rest of LFD and can't speak much to what that company is trying to do.
All that to say, I think "we review cigars not brands" should be reconsidered, and interrogated for any vale with reviewing brands as tool for not only selecting which cigar to smoke, but how that cigar interacts with the rest of brand's. What was the intention of this cigar, knowing how it contrasts with others from the same blender? In that way, understanding the brand is more important than understanding every note of the cigar in question, when it comes to reviewing it.