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Posted

So there really is no Santa Claus?

Begins research on marketing own artisan small-batch cleverly named whisky......

Posted

Interesting read and quite insightful for the newbie American whiskey enthusiast.

I guess I'll be sticking to the "tried and tested", for now at least until there is more control on what constitutes as "craft whiskey".

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Posted

Something similar is done with beer as well - some "breweries" have their beer contract brewed and canned / bottled elsewhere.

Bulk wine is big business.

Posted

Something similar is done with beer as well - some "breweries" have their beer contract brewed and canned / bottled elsewhere.

Bulk wine is big business.

True about beer though these guys generally come up with their own recipes. The whiskey boys are buying stuff that's been around years before they thought 'hey, I'll open a distillery!'

Posted

True about beer though these guys generally come up with their own recipes. The whiskey boys are buying stuff that's been around years before they thought 'hey, I'll open a distillery!'

No doubt the beers are typically brewed to recipe. I've been told that one of the biggest problems for smaller breweries is the cost of a bottling / canning line. If I understand the article correctly, you can buy various whiskey recipes (though it doesn't seem you can stipulate your own). For me, in a way, it's somewhat deceptive on both fronts unless it is made clear you don't produce your own beer / spirit.

I guess one of the things for me is the term "craft" - I don't feel it always equates to better.

Posted

Not surprised in the least - people are asking to be taken when Pappy or other crap goes for 10x MSRP on the secondary market.

Posted

Is this not sort of like a merchants scotch? A distillery makes a line for a merchant? Perhaps less transparent that the scotch example.

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